This is a burning topic of debate on all the social media circles which brings out the positives and negatives of both these platforms. Its difficult to bury anyone of them as less inferior or deserving only on the basis of the content they produce. Each one of them caters to a different class of people and provides instant source of entertainment to the masses. As we all know India is a socialist secular democratic republic with 1.2 billion people and most of them still live in the rural areas beyond the poverty and are uneducated.
These are the classes of people who also deserve the same level of attention and have their own right of entertainment. They may not be able to understand complicated scripts, dialogues and language of people who make quality content by investing lot of time money and resource. A fifteen second funny video which relates them with their culture, language and region will definitely have more connect and will appeal to wider audience.
I am also sure that with the passage of time, since social media is evolving the quality of content and its assimilation will get to be a better level.